What Million-Dollar Brands Know by Lisa N. Alexander

Mostly Meant for Medium- to Large-Size Businesses

Perhaps because I work with so many entrepreneurs in my own entrepreneurial business, I tend to think about creating personal, solopreneur brands. This book does have some information that will help very small or one-person businesses with their branding and marketing, but the bulk of the book is truly about marketing for medium- to large-sized businesses. There definitely are nuggets here for a business of any size, and certainly, small business owners will find ideas that they can use as they scale their business to include more people. I think the author depends too much upon the words of other people, making the book seem like it is not her own insights or conclusions but rather a compilation of others’ business and marketing ideas. At times, this makes the book not as readable as it could be; there are lots of quotes–some of the long–that aren’t really pulled together by a topic sentence or framed for easier digestion. I think ideas could have been summarized better. Some content seems like generic marketing ideas that you could find anywhere. I do like the million-dollar questions at the end of each chapter; they are meant to get you thinking and working with the ideas of the book.